See how much revenue you're leaving on the table.
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Potential revenue increase
$0
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We get it. A 20-30% revenue lift sounds like marketing fluff. But email and SMS consistently deliver these results, even for established businesses. Here's why:
Most lost sales aren't from people who decided against buying. They got distracted. The kids needed attention, a work call came in, or they simply forgot to finish checkout. A well-timed reminder brings them back when they're ready to complete the purchase they already intended to make.
Email and SMS platforms cost pennies per message. Compare that to paying for another click on a Facebook ad or Google search. You've already done the hard work of getting someone's contact information. Reaching them again costs almost nothing, which means even modest conversion rates translate to massive ROI.
Unlike billboards or social ads, email and SMS let you tailor every message to each customer's specific situation. Someone who browsed wedding packages gets wedding content. A past customer gets loyalty offers. This relevance means higher open rates, higher click rates, and ultimately more revenue from the same list.
"Our increase in returning customers allows us to be more agressive on new customer acquisition. It's totally changed our revenue capabilities."
— club pickleball co.
We compare your combined email and SMS list size against your revenue to determine monetization potential. SMS contacts are weighted 2x since they're more valuable. The healthy benchmark is 10 subscribers per $1,000 in revenue. Businesses above this benchmark have significant opportunity to better monetize their existing audience.
Each automation covers a crucial part of your customer journey. Missing automations represent unrealized revenue. The welcome series carries the highest impact at 25% because it sets the tone for the entire relationship. Other automations split the remaining weight, with abandoned appointment recovery and clearing campaigns being particularly valuable.
SMS drives 5-10x higher engagement rates than email. We look for a healthy 40% SMS-to-email list ratio. Missing or underutilizing SMS represents a significant revenue opportunity since these contacts are more responsive and valuable.
We start with a baseline of 25% potential revenue lift for a fully optimized email and SMS program. This baseline is then adjusted based on your specific gaps across the three factors above. The result shows you how much additional annual revenue a complete program could generate.
Revenue Increase = Annual Revenue × 0.25 × [
(1 - sum of automation coverage) × 0.50
// Automation Gap × weight
+ (1 - (SMS List ÷ Email List ÷ 0.40)) × 0.25
// SMS Gap × weight
+ ((Email + SMS×2) ÷ (Revenue ÷ 1000) ÷ 10) × 0.25
// List Health Multiplier × weight
]