The Challenge
Second Story Counseling was struggling to fill their associates' calendars. Empty calendars meant lost revenue and challenges meeting hours requirements for licensing and coursework. They were already running a small amount of Google Ads but didn't know if it was really doing anything.
The Solution
We setup conversion tracking immediately so we could see how effective the ads they had going already were. Good news — they weren't half bad. We improved their already functioning system with a collection of service specific landing pages, optimized campaign structures, and rigorous headline and asset testing.
The Results
In our first two months working with Second Story Counseling we grew top-line revenue by over 20%. Better yet, every associate’s calendar was booked and they had to hire more employees to keep up with the demand.
Now they trust Google Ads as a profitable lead generation channel and look forward to investing more in the channel as their practice grows.
